Looking to set up an e-commerce store? Well, WooCommerce and e-commerce make a great pairing. WooCommerce is more than just another free WordPress plugin.It has an array of incredible features that makes it one of the most widely preferred platforms for setting up a good-looking and user-friendly online store.Such is its popularity that nearly one-third of online stores are powered by this one.An open-source platform, WooCommerce boasts of seamless integration with WordPress, which makes it a perfect choice for taking your business online.And there are so many other reasons for choosing this shopping cart plugin with your WordPress site:
WooCommerce offers the power of immense flexibility where the merchants can conveniently handle the products without technical expertise.They can sell physical, downloadable, virtual, and affiliate products on WooCommerce stores.While the core version brings a range of basic features and functionalities for free, there are premium extensions for more.With these extensions, merchants can categorize products, offer bookings, sell subscriptions, and memberships.
By opting for this platform, merchants can have an appealing interface for their online store.The default WordPress themes ensure that the store design is contemporary and adheres to current trends.It is easy to integrate WordPress content into the e-commerce store as well as make it responsive for various devices.A range of theme extensions is available for customizing the store with WooCommerce.
WooCommerce is a platform which has been specifically created with developers in mind.They can easily customize the sites, build extensions, and apply filters too.Also, it easy for them to migrate the existing store from its current platform to WooCommerce.
It can be integrated with any service because it is built with REST API.With this platform, developers can scale the client’s store according to their requirements.
Another reason that WooCommerce makes a perfect partner for e-commerce is that it brings comprehensive features that any online store needs to run. It has an array of pre-installed payment gateways to facilitate the payment function.The additional user-friendly features include complete control over the checkout process, built-in geolocation support for shipping function, default currency options, and automatic tax management.
Since WooCommerce runs on WordPress, it gets the benefit integrated SEO which strengthens the core marketing strategy of the store. Features such as discount codes and coupons, product reviews, wishlists, e-mailers, product bundles, reward points, and social media integration can further enhance the marketing plan.
The platform comes with built-in analytics, which arms the merchants with the capability understand the user behavior and frame their business plans accordingly.With this powerful feature, they can track sales and growth trends as well as generate performance reports for the business.
WooCommerce facilitates effective CRM which means enhanced customer satisfaction and success for the business. The platform enables the seller to control customer accounts, generate automatic passwords for them, display product variables, offer one-click refunds, and integrate third party services.
Hence, it can be said that WooCommerce makes an excellent choice for building a WordPress website for your e-commerce business.